WIK-Consult has conducted a study on behalf of the German Association for Telecommunication and Media (DVTM) about „Bettertainment" - Economic impact and potential compliance with consumer, data and youth protection.
The study critically analyses the current regulatory framework and proposes a market and target oriented regulation for the gambling market in Germany accompanied by strict regulatory obligations for the protection of consumer, youth and data.
The advantages of the market and target oriented regulation are assessed by comparing them with the continuation of current state-related regulation in a forward looking scenario analysis from 2016 until 2020. Along the convergent value-added chain, an estimated 37 billion Euros additional revenues and about 8.5 billion Euros tax revenues would be generated in a five-year timeframe until 2020. A market-oriented regulation of the German gambling market, in accordance with the objectives of the State Treaty on Gambling 2012, particularly with an effective protection of consumers, youth and data, is therefore demonstrably superior to a continuation of the current regulatory structure.
The study and the summaries can be downloaded as a pdf file (see on the right).
The study was presented at the Münchner Medientage on 21 October 2015 in a panel of the DVTM. The director of WIK-Consult, Dr. Henseler-Unger, held a key note and discussed the results with the participants of the panel, among others Jan Bolz (CEO Tipico Co. Ltd.), Thomas Deissenberger (Director Sky Media), Professor Dr. Patrick Sensburg (Member of Parliament), Jörg Wacker (Director Internationalisation and Strategy of FC Bayern München AG), Renatus Zilles (Director DVTM e.V., Director ConvergeConsulting).
Following the panel the radio broadcaster "Bayrischer Rundfunk" interviews Dr. Henseler-Unger. The interview can be downloaded (see on the right).
