Network neutrality has been a part of policy and public debate for some time now. Various studies have investigated numerous aspects of the issue from regulatory, legal and other perspectives. Interestingly, consumers have largely been neglected.
In light of this obvious lack of insight, the present study set out to discover the value of network neutrality to European consumers from various perspectives. To achieve this overarching objective, a mixed-methods approach was used including both qualitative (focus group discussions) and quantitative research methods (online survey including a conjoint analysis). The research was conducted in four carefully selected test areas across Europe: Croatia, the Czech Republic, Greece and Sweden.
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